Let's figure out how to correctly and beautifully visualize data on the site
Figures in any industry are an objective indicator, and figures that meet the stated KPIs or prove large volumes of production are doubly useful. Let's figure out how to correctly and beautifully visualize data on the site.
Charts and graphs
The most proven way to visualize data is with graphs and charts. It is possible to show a manufacturer's market share, prove that an agency's advertising campaigns are working or show off an increase in the number of personnel using charts. But the site is the face of the company, so a chart made in 5 minutes in Excel will not be suitable for presenting your achievements. Here are some tips on how to beautifully present achievement charts:
• Collect only key data. It is not at all necessary to show a slice of statistics by days in a six-month period, no matter how beautiful the numbers are;
• Contact the designer. Yes, charts and graphs can be stylish and visual pleasure too;
• Be sure to sign the data. If you are fluent in numbers and reports, this does not mean at all that a visitor to your site will immediately understand what the diagram is about.
When publishing graphs and diagrams, we advise you to pay attention to the size of the picture - keep in mind that your site is viewed from different devices and at different resolutions. And if you have the opportunity (more precisely, the development budget) of dynamic charts, be sure to add such visualization to your site.
Infographics
Infographics are a stylish and fun way to communicate complex things in a simple way. As data for such visualization, you can take the production process, and the quantitative indicators of advertising campaigns, and even the average budgets for targeted promotion.
The most important thing is that when drawing infographics, consider your corporate identity and it is better to contact the designer. Despite the variety of ready-made infographics, such a visual is a very individual thing that is difficult to fit into several projects at once.
Mindmap and trees
A rather complicated but easy-to-understand method - dynamic trees and thought maps. With the help of such a visual, you give the site visitor the opportunity to independently understand your project history, look at the data of interest and “stick” on the page for a long time.
Most often, such visualization is not static - it is accompanied by either animation or the possibility of zooming in, depending on the screen resolution. As data for a tree or mindmap, you can use a company's portfolio, the history of advertising projects, or a brand growth path.
Counter
Another interesting and very easy to develop option. Counters are usually set on 1-2 screens of the site. The data for such a counter depends only on the scale of your projects and imagination. You can count the number of closed projects, the number of hits / orders per day, the size of products released, etc.
For the correct setting of the counter, we advise you to contact the developers - it should scroll automatically so that it looks natural, and you do not have to enter data manually 10 times a day.
Static impressive numbers
Sometimes the indicators are so impressive that they can be boasted without additional visual design (it's a joke - it's important to present even prime numbers on the site beautifully). The easiest option is a large, static image with specific numbers and a signature what they mean.
