Logo designing is a whole process that is filled with different stages in between, this is why it is considered one of the most important and toughest forms of branding. The whole branding process goes through multiple concepts and ideas; therefore, a strong and effective logo design agency is taken on board. Without any professional logo design service online, it is pretty hard for an organization to create a brand identity. This is one of the reasons why we always prefer brands to go for professional help while getting their logo done. Whatever we are doing, whether we need a logo for the startup, brand positioning, or an application, following the basic trends is just not enough you need something out-of-the-box idea for your brand to stand out in the market.
Particularly, when it is your own brand, you treat it like your own baby and that is when you make sure you give your baby the right logo and name. The first thing that you think about is who is going to make me a logo? This is one of the first things that we think about and have to work on it. Make sure you are finding the right person when you answer your question of who will make a logo for me. When you have found the right person, you are all set to make a name in your niche.
The whole process of logo designing requires a constant thought process from the point of initiation to the point of completion. If you are someone looking to learn about logo designing, it is important you start from the beginning and then learn throughout the process.
Modern Brands Symbol Designs
Since businesses all over the world are booming and there has been a sudden upsurge in the market, therefore, we need both online and offline brand recognition which obviously leads to the need of having a professional logo of the brand. When you have authentic brand recognition, it instantly captures the attention of the customers and showcases the core values of the brand at a single glance only. It is important for you to understand that an effective logo is more than just a regular icon, it is the representation of everything that your whole organization stands for or works for. It would not be wrong to say it is a brand’s visual ambassador.
However, it is always pretty good to see when the logo represents the company perfectly and lives up to the ethos of the organization. But coming to the right solution includes an ample amount of time, experience, and skills. You have to have it in order to end up with a professional-looking logo. The question arises, how does one achieve the final logo? What process does one have to go through in order to be there?
Hold on!
We are going to discuss it all here, how you can get the final logo with all the specialties that you like and should be in the final logo. The article further discusses some logo designing tips and creatives that will help you in the future.
Successful Logo Characteristics
While it is pretty imperative to ensure you are following a true and proper process of logo design, you must first know the main characteristics of the logo design. The understanding of it all is very important and once you know it only then you can move forward. The blank canvas that exists in the beginning of the whole process of logo designing is not a license for creative excess. To have a perfect logo, you should be a good brand ambassador and must adhere to a few trusted points.
We all can agree to the fact that a brand logo should be S.M.A.R.T as it allows the organizations and the products to stand out in the market and be the sole representative of your products and services. It helps in creating and developing a long-lasting connection with the audience.
- Simple: Your logo should be easy to identify and understand.
- Memorable: Your logo should be memorable.
- Ageless: It should be timeless and be able be survive in the changing trends.
- Reliable: Should be flexible and scalable on all the platforms where your logo can be used.
- Thoughtful: All the logo details should be thoughtful and must be considered everything while designing it.
When you are working on modern brands, you must make sure that all the logos are designed with the uses of different cases in mind. You must also discuss that the airline logo should work as a tiny icon on the mobile application while it should look good at a large scale on the tail of the plane as well.
Understand the Brief
It is a very basic and important step of the overall logo designing concept. It includes reviewing and a clear understanding of the design brief. However It's not an easy or simple task but really important. It is like the foundation of the house. A lousy understanding of the brief would only result in creating a plethora of problems throughout the designing process.
What exactly is the design brief?
It would not be wrong to say, it is everything your logo should be but, in the text, or reference visual form. It is the document that explains to the logo designer how it should be. The clear brief of the logo covers.
- Goal: What are the project goals? How it should be met in order for the logo to be perfect?
- Deliverables: What are the exact deliverables of the project? What should be expected on the project completion?
- Timeline: What are the expected timelines of the project How long would it take to complete?
- Project Stakeholders: Who do you think would be involved in the overall decision making regarding your project?
- Target Audience: Who is your targeted audience? Who will resonate with the logo exactly?
- Company or Product File: What does your company serve? How is your product helping the customer or the audience?
Visual Research
All the visual research is the second most important step of the whole process, it is the time when the designer opens their eyes and finally see the world with it. He/ she is responsible for conducting an extensive and long research to ensure browsing through at and design related books, magazines, portfolio sites. It must also include the museum trips, retail stores, inspiring landmarks and galleries. The main point of this point is to revive the imagination by inundating the designers with the example of high-quality beauty, craftsmanship and ingenuity.
Following are a few of the online resources that you should begin your search.
- Logo lounge: It is a site with the logo centric showcase that helps in browsing logos from designers all over the world.
- Dribbble: It is one of the influential design platforms, where all the designers upload their part reliously.
- Muzli: It is one whole website that aggregates the popular design works all over the website.
Art Direction
Once you think the overall research is complete. It is the time the designers should start with leading the clients through at least the last round of art direction. To distill the visual research into the small plan of artistic intent with the help of moodboard. It is a mosaic of feelings, visual ideas and themes.
The best kind of moodboards show the clear trend along with the appeal to a particular audience. The whole screen design software includes Sketch which is a perfect way to organize the images into the moodboard for the client’s presentation.
Ideation and Sketching
At the end of the idea all your researches must turn into something creative output as all the ideas travel from one’s mind to the page. It is one of the best way to kickstart to start this part of the logo process, called ideation, which is one of the brainstorming session. It is a time of capturing all the relevant concepts and narrow it all down to the different viable options. Sometimes, it results as simple as writing list of the descriptive words or attempting to sketch all the 25 ideas in 5 minutes. With the different brainstorming sessions, you can come up with the different ideas that result in a fine logo design for your brand.
Wrapping Up!
Following these simple steps can get you a perfectly fined logo!
